SAFI kala: “Everything’s Well!”
ln the old Cretan dialect, “Safi kala” (Σαφή καλά) was the answer given to the question “how are you?” when everything was well.
When the economic crisis hit Greece and the morale of many of my fellow countrymen began to go down, I started to use that long gone phrase to cheer them up. The expression having a very old-fashioned flair as well as being typically Cretan, it had the immediate effect of putting a smile back on their faces. Having been identified with it in my village, I naturally came to this name for my range of products. Beyond the story behind it, this name conveys Cretan roots and tradition, as well as health and well-being, values I identify with and I aim for my products to encapsulate.
My SAFI kala Olive Oil is the first product I am selling under this brand, but I hope to include more in the future, if everything goes well indeed!
