The United Nations World Tourism Organization (UNWTO) has once again shone a spotlight on the vital role rural communities play in shaping the future of sustainable tourism. In its fourth annual “Best Tourism Villages” initiative, 55 villages from across the globe have been awarded this prestigious recognition, chosen from a pool of over 260 applicants. This year’s winners represent a diverse tapestry of cultures, landscapes, and traditions, each demonstrating a commitment to preserving their unique heritage while embracing tourism as a force for good.
Empowering Rural Communities Through Tourism
The “Best Tourism Villages” initiative is an important recognition of the positive impact tourism can have in rural areas. The UNWTO recognizes villages that prioritize sustainability, cultural preservation, and community well-being to encourage other rural destinations to do the same. UNWTO Secretary-General Zurab Pololikashvili said, “Tourism is important for inclusion, empowering rural communities to protect and value their rich cultural heritage while driving sustainable development.”
This year’s winners exemplify this vision, showcasing how tourism can be a catalyst for economic growth, social inclusion, and environmental protection. From promoting local crafts and traditions to implementing eco-friendly practices, these villages are leading the way in responsible tourism development.
A Global Showcase of Rural Excellence
The 55 villages selected for the 2024 award represent a diverse range of destinations, each with its own unique charm and appeal. They include:
- Abo Noghta Castles & Historic Tabab (Saudi Arabia): A historical village with stunning desert landscapes and ancient castles.
- Aínsa (Spain): A medieval village nestled in the Pyrenees mountains, boasting a rich history and breathtaking scenery.
- Amagi (Japan): A charming village known for its hot springs, traditional crafts, and beautiful natural surroundings.
- Azheke (China): A picturesque village showcasing the cultural heritage of the Miao ethnic group.
- Bo Suak (Thailand): A community-based tourism village offering authentic cultural experiences and stunning coastal views.
- Capulálpam de Méndez (Mexico): A village renowned for its vibrant indigenous culture and commitment to sustainable tourism.
- Caviahue-Copahue (Argentina): A village located in a volcanic region, offering unique geothermal attractions and outdoor activities.
- Cuatro Ciénegas de Carranza (Mexico): A village boasting a unique ecosystem with diverse flora and fauna.
- El Tambo (Ecuador): A village known for its beautiful landscapes, traditional handicrafts, and community-based tourism initiatives.
- El Valle de Antón (Panama): A village nestled in a volcanic crater, offering stunning natural beauty and outdoor adventures.
- And many more…
Greece’s Shining Star: Anogeia, Crete
Among the 2024 winners, one village stands out as a particularly remarkable example of rural resilience and cultural preservation: Anogeia, Crete. Located high in the Psiloritis mountain, Anogeia is a village steeped in history and tradition. Known for its strong spirit of independence and resistance, Anogeia has overcome numerous challenges throughout its history, including devastating wars and occupations. Despite these hardships, the people of Anogeia have maintained their unique cultural identity, preserving their traditions, music, and crafts.
Anogeia’s inclusion in the “Best Tourism Villages” list shows its dedication to sustainable tourism. The village provides visitors with an authentic experience of Cretan culture, including opportunities to learn about its history, experience traditional music and dance, and see the natural beauty of the nearby mountains.
The Criteria for Excellence
The “Best Tourism Villages” initiative employs a rigorous evaluation process to ensure that only the most deserving destinations receive recognition. Villages are assessed based on nine key areas:
- Cultural and Natural Resources: The quality and diversity of the village’s cultural and natural heritage.
- Promotion and Conservation of Cultural Resources: Efforts to preserve and promote local traditions, crafts, and cultural expressions.
- Economic Sustainability: The village’s ability to generate economic benefits from tourism while ensuring the long-term viability of its resources.
- Social Sustainability: The extent to which tourism contributes to social inclusion and community well-being.
- Environmental Sustainability: The village’s commitment to protecting its natural environment and minimizing the negative impacts of tourism.
- Tourism Development and Value Chain Integration: The effectiveness of tourism development strategies and the integration of local businesses into the tourism value chain.
- Governance and Prioritization of Tourism: The quality of local governance and the prioritization of sustainable tourism development.
- Infrastructure and Connectivity: The adequacy of infrastructure and connectivity to support tourism development.
- Health, Safety, and Security: The village’s ability to ensure the health, safety, and security of visitors.
A Network for Collaboration and Growth
The “Best Tourism Villages” initiative goes beyond simply recognizing outstanding destinations. It also fosters a global network of rural communities dedicated to sharing best practices, learning from each other, and promoting sustainable tourism development. This network provides a platform for villages to connect with experts, public and private sector partners, and other stakeholders, facilitating collaboration and knowledge exchange.
The Future of Rural Tourism
The UNWTO’s “Best Tourism Villages” initiative is playing a crucial role in shaping the future of rural tourism. By highlighting the importance of sustainability, cultural preservation, and community well-being, it is inspiring destinations around the world to embrace tourism as a force for positive change.
As we look to the future, it is clear that rural tourism has the potential to be a powerful driver of sustainable development, creating economic opportunities, preserving cultural heritage, and empowering local communities. The “Best Tourism Villages” initiative is leading the way in this movement, showcasing the best of rural tourism and inspiring others to follow suit.
The Legacy of Anogeia and Crete’s Villages
Anogeia’s recognition as a “Best Tourism Village” is a source of pride not just for the village itself, but for the entire island of Crete. It serves as a reminder of the resilience, cultural richness, and commitment to sustainability that characterize Crete’s rural communities.
By continuing to prioritize sustainable tourism practices, Crete’s villages can ensure that their unique heritage is preserved for generations to come, while also contributing to the well-being of their communities and the protection of their natural environment.
Beyond Anogeia: Crete’s Hidden Gems
Although Anogeia’s recognition is positive, it also highlights the difficulties faced by many of Crete’s mountain villages. These communities are experiencing depopulation as younger generations seek opportunities elsewhere. This threatens the economy of these villages and the preservation of their culture.
Many mountain villages are struggling to maintain their populations and traditional ways of life. Sustainable tourism can generate income, create jobs, and encourage the preservation of cultural practices.
These villages have beautiful landscapes and are important to Crete’s cultural heritage.
Travelers can discover a different side of Crete by exploring these mountain villages. They can explore Byzantine churches, imposing Fortresses, and impressive gorges, witness shepherding and cheesemaking, and connect better with local communities.
Tourism to these mountain villages helps support their economy and preserve their cultural heritage. Travelers can help ensure that these communities continue to thrive.
Travelers can discover villages where traditions are cherished and where their visit can make a real difference.
A Call to Explore
The UNWTO’s “Best Tourism Villages” list is an invitation to explore the world’s most authentic and sustainable rural destinations. Whether you’re seeking cultural immersion, natural beauty, or simply a chance to connect with local communities, these villages offer something for everyone. So, pack your bags and embark on a journey of discovery, exploring the hidden gems of rural tourism and contributing to a more sustainable future for all.
